
Matterport, the de facto standard for 3D digital twins, is used worldwide. Its overwhelming spatial reproduction capabilities have revolutionized every industry, from real estate viewings to construction site documentation.
However, as its use increases, there is a growing need to integrate the acquired spatial data more deeply into business operations and promotions. Matterport is a powerful tool on its own, but its true value is revealed when it is extended and customized as "data." In this article, we will explain the specific uses of "ArchiTwin," which has achieved results in a wide range of industries such as construction, retail, and tourism by making full use of the Matterport SDK/API. Let's unravel the world of "advanced use" of digital twins that was not possible with standard functions alone.
Matterport's standard feature, "Mattertag," is very convenient, but to meet more complex business requirements, a more flexible way of linking information is needed.
Standard tagging features are suitable for adding text and links to specific locations, but they cannot edit the space itself. ArchiTwin allows you to freely place not only videos and images, but also 3D objects (such as furniture and display fixture models) within a 3D space. For example, you can place 3D models of equipment and furniture that you plan to install in the future into an empty Matterport space and simulate the completed image. This transforms data that was merely a "record" into a "simulator" for creating the future.

When integrating digital twins into business processes, the Matterport viewer screen alone may be insufficient. ArchiTwin allows you to build a unique user interface (UI) by integrating with existing core systems, databases, reservation systems, etc., via API. It enables seamless experience design, such as displaying a company's member-only page or directly accessing the shopping cart function of an e-commerce site when a specific location within the virtual space is clicked.
In managing facilities within vast complexes, Matterport visually shows "where everything is." ArchiTwin goes even further, allowing you to link detailed attribute information (installation date, maintenance history, instruction manual PDF, etc.) to each piece of equipment in a multi-layered manner. Information such as "when is it time to replace that valve in that room?" can be intuitively searched and managed while navigating a 3D space, enabling intuitive asset management that was difficult with traditional ledger management.

Why do users who want to fully utilize Matterport for business purposes seek customization and external platforms? The answer lies in their need for more advanced technical skills and a sense of urgency.
"Matterport SDK" and "API" are keywords frequently searched by engineers and DX managers. By using these, it is possible to retrieve data from Matterport's standard servers and publish content in an integrated manner on a company's own domain or dedicated server environment. ArchiTwin has one of the best track records in Japan for utilizing this SDK/API, and supports companies with strict security requirements in embedding it on their own websites, as well as implementing unique loading screens and navigation menus that do not damage brand image.
Many people considering the "ArchiTwin free trial" prioritize speed—the ability to quickly transform captured data into a format usable for practical work. By simply importing data captured with Matterport into the ArchiTwin platform, advanced editing functions become immediately available. The fact that you can obtain a professional, customizable environment without the cost and time of developing a system from scratch is why it is supported by so many users.
Examples of applications such as "AIR-Plate™," which have attracted attention in recent years, represent an attempt to move beyond simply limiting digital twins to visual content on the web, and instead closely link information in the real physical space with digital data.
For example, in construction sites and facility management, Matterport enables centralized management of detailed data such as maintenance history, equipment specifications, and task information by linking them to a highly accurate 3D space. This allows for accurate situation assessment and instruction from the office or remote locations with a sense of presence as if you were actually there, without having to visit the site. Furthermore, by linking with data from IoT devices placed in the virtual space, real-time visualization of spatial information is also achieved. ArchiTwin acts as a bridge between these "phygital (physical + digital)" domains, providing a digital twin solution that maximizes the operational efficiency of physical spaces.

The necessary functions differ depending on whether the objective is "site management" or "sales promotion." ArchiTwin provides the optimal solution tailored to your specific needs.
"ArchiTwin Pro" is a professional-grade system designed to accelerate the use of BIM/CIM in the construction industry. Its most notable feature is its ability to manage and integrate spatial data from multiple shooting periods on a timeline. It allows users to switch between and compare pre-construction, construction-in-progress, and post-completion states, and to pin tasks such as "corrective instructions" to specific locations within the 3D space and assign them to relevant parties. This enables highly accurate quality control remotely, without the need for site supervisors to physically visit the site.
"ArchiTwin Basic" is specifically designed for marketing and sales. By placing 3D models of new products within the Matterport space of a store or exhibition hall to create a virtual showroom, or by using services such as "Google Analytics" to track which areas of the space are being viewed most frequently, it becomes possible to not only showcase the space but also visualize what customers are interested in and which buttons they click, enabling data-driven improvements to the spatial design.
ArchiTwin's challenge extends beyond the web browser. It enables the integration of data collected from various IoT devices, allowing it to be displayed and viewed in Matterport's 3D digital space.
Matterport is the world's best "recording tool" for digitally copying the real world. However, how that recorded data is used and turned into business profits depends on its subsequent scalability.
ArchiTwin combines advanced customization using SDKs/APIs with intuitive features that meet on-site needs, transforming Matterport from a mere "3D photo" tool into a "living platform" that accelerates business.
If you feel you've reached the limits of your current Matterport usage, or if you want to add your own unique features, then please knock on ArchiTwin's door. We will fully support you in realizing the next step in digital twins that are perfectly suited to your business.
The ArchiTwin Basic tutorial video isCLICK HERE
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